Empowering a Family Law Firm with Effective Digital Marketing
01. Client Overview
a California-based family and estate law firm, specializing in divorce, child custody, and estate planning. They aim to expand their local presence and grow their client base through targeted digital marketing.
02. Challenge
The firm had low online visibility, relied mainly on word-of-mouth, and struggled to reach new clients or diversify marketing within a limited budget.
03. Solution
The firm adopted a comprehensive digital strategy by:
- Local SEO & Listings: Boost search visibility with Google My Business and local directories
- Targeted Advertising: Use social media and search ads to reach specific client segments
- Content & Social Media: Share expert blogs and videos; actively engage on key platforms
- Reputation Management: Generate positive reviews and monitor online reputation
- Website Optimization: Improve user experience with clear messaging, online forms, and booking tools
04. Results
- Inquiries Increased by 30%: More targeted leads coming from improved online visibility
- Conversions Rose by 20%: Higher percentage of inquiries turning into client consultations
- Online Reviews Grew by 40%: Stronger reputation boosting trust and credibility
- Website Engagement Up by 35%: More visitors completing contact forms and scheduling consultations
05. Conclusion
By implementing targeted digital marketing strategies, the firm significantly increased inquiries, improved their online reputation, and streamlined client engagement—all within a limited budget—driving sustainable growth and a stronger market presence.
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